CHRISTIAN AUDIGIER - ED HARDY
“WHEN I MOVE YOU MOVE THE TRADE
SHOW”
‘THE’ CLOTHING FOR ROCKERS... ...
On
Feb. 16-19 the Audigier Brand Management Group presented, When I Move You
Move, the Trade Show, at Caesar's Palace Hotel, in Las Vegas . This was
such an impressive event that was quite fitting of the awesome Ed Hardy
label. All you have to do to look, feel, and be cool instantly is put on
anything that says Ed Hardy.
The Audigier Brand Management Group collections featured include Ed
Hardy(R), Christian Audigier(R), Smet(TM), Crystal Rock(TM), Paco
Chicano(TM), Rock Fabulous(TM), and C Bar A(TM). The entire family of
licensed products were showcased, including clothing, bags, shoes,
eyewear, watches, knitwear, ties, loungewear, jewelry, belts, and many
accessories, just to name a few.
In addition to chic, trendy hip, up-to-the-minute, rhinestone studded
fashions, there were live photo shoots with famed photographer Collin
Stark and surprise celebrity performances and appearances including Robin
Antin, the Creator of the Pussycat Dolls, Dave Stewart and his Rock
Fabulous Band, as well as a rock performance by the man himself,
Christian Audigier, to a screaming and delighted crowd. In
addition, there was live music from the official DJ of When I Move You
Move, DJ Ruckus, as well as music from DJ Jahi and DJ Duane Kang.
Furthermore, no one went hungry, for amazing food and drink seemed to be
flying around the event. Many elaborate after parties were among the
festivities as well. The one thing I am certain of is that all involved
didn’t have to think or say, “Gee, I have nothing to wear”! They had the
most out-of-this-world digs to wear…
Christian Audigier Christian Audigier Christian Audigier
"We want to create a positive, exciting experience for retailers during
this time," Christian Audigier said. "When I Move You Move is designed to
invigorate the retail industry, build excitement, and express appreciation
for retailers. We have much to be thankful for and much to look forward
to!" I personally say, “mission accomplished Mr. Audigier!”
Some of the most absolutely amazing retailers and designers
with incredibly outrageous fantabulous lines that I saw were:
CALEB WESTBAY VP OF SALES: Caleb is so clearly
lovin’ what he does and represents for a living. He excitedly showed me
his entire line with such pride and happiness. I really can’t blame him
for his enthusiasm. His new line is truly tremendous! Everything is so
this minute, that I wanted one of everything! The clothing and hats were
awesome with rhinestones everywhere. His fashions scream “cool, I got it
goin’ on, buy me, and you know you want me”. Here is the
height of fashion destination. You rock Caleb. http://www.donedhardy.com/ CALEB@DONEDHARDY.COM
LUKE MAKOVIC: VP OF SALES. Now, Luke was running all
about his endless two sided event space, making sure all the buyers got to
see every fabulous thing that he had to offer. This was a feat
in-and-of-itself to show off his totally fab new line. Judging by the
reactions he was getting, Luke is no doubt loving life and Ed Hardy. Like
Caleb, his fashion collection was incredible. There was so much variety
that it seemed impossible not to walk out with bundles of items. All I can
say is brilliant Luke and well done. LUKE@CHRISTIANAUDIGIER.COM
ALLEN FISHMAN: DIRECTOR OF PR for REVOLUTION
----EYEWEAR FOR A CHANGING WORLD. There is no doubt that Allen is totally
basking in the sunlight with this tremendous line he is offering. I myself
went crazy for his stunning, gorgeous rhinestone studded, to-die-for
sunglasses, snow glasses and reading glasses. I don’t care who you are or
what you look like, simply putting on any one of these eyewear designs
will make you look amazing and celeb-like. I just can’t tell you how
sensational this line is. The eyeglass case alone is worth the price of
the glasses. Mr. Fishman had an enormous variety to choose from. I could
barely see the table myself as the buyers were actually pushing to get a
look of his new collection for themselves. Luckily for me, I am small and
was able to worm myself in. Anybody who is anybody would, without-a-doubt,
want to be seen and see through this Ed Hardy collection. Talk about
seeing through rose colored glasses, you nailed it Allen. Seeing never
looked more glamorous. RevolutionEyewear.com
FAWN ARTHUR: DESIGN DIRECTOR and CAROLINE
VIYER: DIRECTOR OF INTERNATIONAL SALES showcased the most
dazzling line of swimwear and towels. Wearing an Ed Hardy suit designed by
Fawn will get you noticed poolside with or without working out. (Better to
work out though!) The rhinestone studded suit designs are gorgeous,
colorful, and creative. You don’t have to be a Sport Illustrated Swimsuit
Model to look amazing and sexy, just slip into a Fawn designed Ed Hardy
and head for the beach. Warning, be prepared to be looked at the whole
day…
http://www.edhardyswimwear.com/
BETTINA CHOKRON: INTERNATIONAL SALES AND
LAETITIA ALLOUCHE: http://www.donedhardyshirts.com/ brought to the show
some of my favorite Hardy fashions. The only way to describe this line is,
“Out-of-this-world”, “Gotta have”, “Must have”, “Oh my gosh spectacular”.
The colorful unique shirts were all collared, sported rhinestones, and of
course the Ed Hardy famous works of art including the famous, “Love kills
slowly” phrase. How cool would it be to have your boss come to work in one
of these amazing shirts? You would have a whole new respect for the hidden
side of him or her. I would love to be a judge and have a lawyer walk into
my court wearing a rhinestone skull collared shirt under his suit. I would
dismiss the court and pronounce, “YOU WIN”! This is a shirt that everyone
has to have at least one in their closet. I loved this line. It totally
rocks…
Laetitia Laetitia
CAROL KAMBURIS: MARKETING DIRECTOR http://www.mmgcorp.com/
showed one of my totally favorite lines in the entire show. For those of
you Ed Hardy lovers who just want to show just a touch of the Hardy-esque
feel, this is your line. You will be the most noticed man, or woman for
that matter, in the room when you walk in with one of Carol’s ‘Hardy’
ties. Whether going to a club, dinner, work, a date, a party, or any place
at all, you will look like a star and probably get what ever you were
looking for just by sporting any one of these ties. It would be tremendous
with one of Bettina’s collared shirts under a suit. If a man approached me
wearing this, I would be done…I would know at once that he had it goin’ on
with a great sense of chic and fashion. Just by speaking with the lovely
Carol, it was evident that she has it all tied up. She
knows how wonderful her line is and so did I. If I could
have walked out with just one item in the show it would have been one of
these ties. There were so many beautiful designs that it would have been
hard to pick just one indeed. Unique, original, strikingly gorgeous, and a
must have in the vast Hardy collections. Thank you Carol for the tie tour,
you are lovely.
For those few people still in the dark, Christian Audigier born in 1958
is a French fashion designer, ICON, and entrepreneur. Originally from
Avignon, France, he has designed for such brands as Affliction, Lee,
Liberto, Kookai, Von Dutch,and Naf Naf. He made his first mark as a
fashion jeans designer. One of his most notable achievements was being the
primary force behind the rise of Von Dutch, and making the Von Dutch hat a
style trend. His celebrity following includes more than 5,000 celebrities,
athletes, and musicians of all genres.
His most recent ventures include the high-end Ed Hardy brand based on
the work of Don Ed Hardy, (Don Ed Hardy is an American tattoo artist born
in Iowa in 1945, and raised in Southern California. A pupil of Sailor
Jerry, Hardy is recognized for incorporating Japanese tattoo aesthetic and
technique into his work.) Smet, in unison with Johnny Hallyday, and his
own namesake Christian Audigier. Christian Audigier has also teamed up
with a small cooperative in France, Montpeyroux Estates, to release a line
of fine wines. The innovative bottles are wrapped in Christian's distinct
tattoo design, by art director and photographer Barry Sutton. Along with
Pure Management, Audigier is a partner in a namesake nightclub in Las
Vegas, located inside the Treasure Island Hotel and Casino.
Daughter, Crystal, has made a brand of her own called Crystal Rock.
My sincerest thanks to CALEB WESTBAY, LUKE MAKOVIC, ALLEN
FISHMAN, FAWN ARTHUR, CAROLINE VIYER, BETTINA CHOKRON, LAETITIA ALLOUCHE,
and CAROL KAMBURIS for taking the time out of their very busy
show to proudly walk me through their truly outstanding collections. I
also want to say to CHRISTIAN AUDIGIER - ED HARDY, thank
you for making this world a more beautiful, creative, and original place.